A clean white background
Keeps the focus on the product and works well in a consistent shop grid. We agree how much space to leave around it and whether a soft shadow or reflection suits the intended use.
For online shops, catalogues and growing ranges
Packshot photography.
A clear view.
Of what
you sell.
A packshot is a photograph of your product against a simple background, usually white. It helps customers see what they are buying, from the overall shape to the details that matter.
We help you choose the views, photograph your products in our York studio and prepare the finished files for where you sell.
One product or a complete range.
York studio. UK-wide service. No minimum order.
Choose the views around the product
Each photo answers
a different question.
You do not need every kind of photograph for every item. Start with what a customer needs to see. We can help you work out the rest.
01 / The main view
What am I buying?
A clear first look at the whole product. The shape, packaging and label need to read well, even as a small image in a shop grid.
02 / Another angle
What does the rest look like?
A side, back or inside view answers what the first photo cannot. These trainers show how changing the angle reveals their shape and sole.
03 / A closer look
How is it made?
Move closer to the fabric, stitching, fastening or finish. Give customers the detail they would look at if they could pick the product up.
04 / The complete set
What comes with it?
Show the pieces in a bundle together, or how products belong to a range. For a set on sale, the photograph should make its contents clear.
The work behind a simple photograph
Simple to look at.
Carefully made.
- Light that suits the material
- Glass, polished metal and soft fabric need different treatment. We shape the light so customers can see the surface and form, without distracting glare hiding the product.
- Colour and detail you can judge
- We work towards faithful colour and clear detail. Editing removes distractions such as dust and tidies the background, while keeping the product recognisable.
- A range that belongs together
- We plan the angle, lighting and space around each item so your shop looks consistent. If you already have photos, send examples for us to work from.
Plan the photographs, then the price
How many products?
How many views?
The price follows the work involved. We look at the products, the photographs you need, preparation and finishing. Reflective surfaces, arranged groups and background removal can need extra time.
Larger ranges and repeat setups can be accounted for in your estimate. It sets out the photography and retouching included, with VAT shown separately.
How we price your shootFrom your products to your shop
You bring the products.
We plan the photography.
Tell us what you are selling
A product link, a list or a few phone photos will help. Include where you sell and any deadline. You do not need a finished photography brief.
Agree the photographs and estimate
We confirm the views, backgrounds, editing and files, along with the price and delivery date. You know what is planned before booking.
Send your products to York
Choose clean, complete samples and send them by tracked courier, or arrange a drop-off. We photograph and finish the agreed images, then arrange delivery of the files and return of your products.
Matcha packaging photographed by PMP.Free photography tools from PMP
How clear are your product photos?
Upload an existing product photo for an automated check of the lighting, framing and visible detail. Get suggestions for your shop or listing, then save the review in your account.
Check my product photo Free PMP account required. No credits used.
Planning a shoot? Try Photo Brief Let’s look at your products
What do your customers
need to see?
Tell us what you sell, roughly how many products you have and where the photos will be used. If you are unsure which views you need, we will help you choose.
A product link or rough idea is enough to start. We will come back with a plan and an itemised estimate.
0330 043 0113info@photographmyproduct.co.ukQuick enquiry
Tell us about the products you need photographed.
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What is a packshot?
A packshot is a clear photograph of a product against a simple background, usually white. It shows what you are selling without a styled setting around it. You might use one as the main photo in your online shop, then add other views to show the back, materials or contents.
How many photographs do I need per product?
It depends on what a customer needs to see. A front view may be enough for a straightforward item; a bag might also need its back, inside and fastening shown. We agree a list of photographs with you before booking. Each finished view counts as an image, so ten products with three views each means thirty images.
How much does packshot photography cost?
We quote for your products and the photographs you need. The number of images, materials, preparation, groups and finishing requirements affect the price. There is no minimum order. Repeat setups and larger ranges can be accounted for in the estimate. Your itemised estimate sets out the photography and retouching included, with VAT shown separately.
Can I have a background-free image?
Yes. Ask for a transparent PNG, an image file with the background removed so you can place the product on your own design. We can also supply images on white or an agreed background colour. Tell us what you need before the shoot so the finishing and any additional cost are included in your estimate.
Will the photographs work on my website or Amazon?
Tell us where you sell and share any image instructions you have. We agree the background, image dimensions and file format around those requirements. Amazon main images have different requirements from supporting photos; for a full listing, our Amazon photography service covers the wider set.
Can you match the photos already in my shop?
Send examples of your existing images. We will look at their angle, lighting, spacing and background, then agree how closely we can match them. This is useful when adding new products to a range. We aim for faithful colour, although screens and their settings can display colours differently.
How do I send my products, and when will I get the images?
Send your products to our York studio by tracked courier, or arrange a drop-off. Choose clean, complete samples in good condition and flag any marks or packaging damage. Tell us your deadline when you enquire. We confirm the delivery date and arrangements for returning your products before booking.
Do you photograph products in a setting as well?
Yes. Packshots show the product clearly; lifestyle photographs show it in a setting or in use. We can plan both together. If you need a set of different images for each product, our ecommerce packages are another useful starting point.